Selenbio.
Selenbio
Brand mark, logo system, product design, packaging design, social media, copywriting, campaign strategy and execution
The award-winning Selenbio brand was developed in collaboration with DesignEnvy as a foundational identity for a biotech company positioned for significant growth. I led the creation of a complete brand system, translating early concepts into a cohesive visual identity built for scalability and long-term expansion.
The work included a custom logomark, refined typography system, and a distinct color palette, supported by custom illustrations—including a brand mascot—to help humanize and differentiate the technology-driven product. From there, I expanded the system into product packaging design and a structured social media presence to ensure consistency across all brand touchpoints.
“Innovations for greater health” crowdfunding campaign.
In addition to identity and design work, I led a crowdfunding campaign that raised over $100,000, overseeing strategy, copywriting, and creative execution across social channels.
selenbio veterinary social media.
Selenbio Veterinary
Social media strategy, design, content creation, copywriting and campaign execution
I was responsible for the overall creative direction and execution of Selenbio Veterinary’s social media presence, a sub-brand focused on pet health applications of Selenbio’s technology.
My role encompassed end-to-end content development, including strategy, graphic design, illustration direction, copywriting, scheduling, and publishing. I developed a cohesive social media system designed to communicate complex biotech concepts in a clear, engaging, and approachable way for a pet-focused audience.
Visual assets were supported by gradient mesh tooth illustrations created by Jeff Hernandez, which helped establish a distinctive and recognizable visual language across the campaign.
product design and Packaging.
I was responsible for the overall packaging design and typography, ensuring a clear and cohesive brand presence across all product applications. The work also involved extensive ongoing coordination with federal compliance requirements to ensure all packaging met necessary regulatory standards while maintaining minimal, modern visual impact and brand consistency.
Photography credit: Taylor Wallace
Product Mockup credit: John Rasberry
Illustrations credit: Jeff Hernandez
Agency credit: DesignEnvy