Picoso’s mexican kitchen.

Picosos Mexican Kitchen, Lubbock, Texas

Menu design, social media management, direct mail, copywriting, content strategy, brand design, and campaign strategy

This project showcases a cohesive set of brand and design deliverables for a local, family-friendly, upscale modern Mexican restaurant in Lubbock, Texas while working at DesignEnvy.

The work included playful typography and illustration, menu design, social media management, direct mail, and targeted campaigns to establish a contemporary brand presence in the community. The goal was to balance approachability with a clean, modern aesthetic.