Logo design.

A logo has one job: be unmistakable. From non-profits to med spas to big tech, I’ve developed brands from scratch and know how to bring a client’s vision to life. I design marks that are smart, simple, and built to scale. Every line earns its place.

Pinederosa.

This following logo marks were designed while I was working at DesignEnvy and involved creating a brand identity for a luxury interior design studio specializing in high-end, custom home improvement projects. The client’s brief called for an upscale aesthetic—something refined enough to “look good on a candle.”

I led the naming and identity development, concepting the business name Pinederosa. From there, I designed a series of logo lock-ups exploring a sophisticated, elevated visual language intended to reflect the studio’s focus on curated, high-end interiors.

touch of sass medical spa.

Presented here is a series of logo options I developed for Touch of Sass MedSpa, in collaboration with DesignEnvy. The brand serves a specialized audience, offering services such as lip filler, Botox, lash treatments, and laser hair removal.

While these concepts were ultimately not selected, they show a different skillset and design style– that balancea softness and edge in a way that feels both elevated and unexpected. Each mark was designed to capture a nuanced personality: playful yet refined, feminine yet bold, calm with a “touch of sass.”

upright custom wood design.

This series of identities were developed in collaboration with DesignEnvy for UpRight, a custom wood design business. These logo options explore a visual language rooted in craftsmanship—balancing bold typography to convey strength and stability with natural color palettes, organic textures, and structural angles inspired by the name itself, woodworking and construction.

Agency credit: DesignEnvy

Previous
Previous

Branding

Next
Next

B2B Marketing